Illumine Ads — Paid Growth Specialist
Only  five diagnostic sessions  are accepted each month

By Application · Five Sessions Each Month

Most D2C brands don't have
an ads problem.
They have a diagnosis problem.

A private, one-on-one diagnostic for founders already past proof-of-concept — combining performance data with consumer psychology to find exactly what's limiting your growth, before you commit another pound to the wrong system.

Request Your Session — £800 Takes only 3 minutes
Begin with the Vault ↓
Channels Covered
Meta Google TikTok Snapchat
8× Peak ROAS delivered
D2C account
↓40% CPL reduction
after account restructure
5 sessions a month
no more, no exceptions

What changes in 60 minutes

Before the session

You're spending real money on paid ads. Some weeks the numbers look fine; some weeks they don't. You're hearing five different opinions from agencies, podcasts, and Twitter — and you can't tell which one applies to your account. You're acting on instinct because there isn't time to act any other way.

After the session

You know the one structural change that matters most this quarter, why it matters, and how to implement it. You have a written diagnosis you can return to. A 90-day plan with three prioritised changes. You stop guessing.

The Difference

Why most paid growth advice
doesn't move the needle

Agencies execute. Consultants advise. Neither pauses to ask why the system is underperforming in the first place. The diagnostic sits precisely where that question lives — at the intersection of performance data and how buyers actually think, decide, and convert.

I

Reading Data as Symptoms

ROAS, CPL, CTR — most founders read these as outcomes. I read them as symptoms. Every underperforming account carries a pattern. The diagnostic surfaces it before you spend more trying to outrun it.

II

Consumer Psychology as Lever

Performance data tells you what is happening. Consumer psychology explains why. Whether your creative stops the scroll, whether your offer triggers action, whether your funnel removes hesitation or deepens it — this is where the real constraint almost always lives.

III

The Single Primary Constraint

Most accounts have one primary constraint. Fix the wrong thing first and you scale the problem. The diagnostic identifies the single highest-leverage intervention — and the order in which everything else should follow.

IV

Clarity You Can Execute From

Not observations. Not a strategy deck. A prioritised, sequenced action plan — delivered in writing within two business days. Your team executes directly from it. No interpretation required.

The Private Session

D2C Paid Growth Diagnostic

A single, deliberate engagement to identify exactly what is limiting your paid growth — conducted with the rigour of a specialist, not the assumptions of an agency. Reserved for founders who treat ad spend as an investment, not an expense.

  • Pre-Session Intelligence Brief You complete a confidential, structured brief — spend, channels, current performance, creative library, funnel, and known bottlenecks. I review it in advance, alongside your public-facing assets and competitor landscape. When we speak, we start at depth.
  • Live Diagnostic — 60 Minutes, One-on-One A structured interrogation of your paid growth system across every channel you run: campaign architecture, creative strategy, audience logic, funnel behaviour. I tell you what the data is actually saying, and what it means.
  • The Execution Dossier — Delivered Within Two Business Days Not a summary. A full implementation package, prepared with care, including:
    • A step-by-step prioritised action plan, sequenced by impact
    • Daily metrics checklist — the exact numbers to monitor, day by day
    • A corrective playbook: what to do when each metric underperforms
    • The reasoning behind every recommendation, preserved for your team
  • Competitor Intelligence Dossier Ahead of the session, a private brief on your top 3 competitors — active creatives, messaging angles, offer structure, funnel approach. You enter the conversation knowing exactly what you're up against.
The Diagnostic
£800
A single session · 60 minutes · Private

At £10k/month in spend, a 15% ROAS improvement returns £1,500 each month — compounding.

The session recovers its cost within a week.
Request Your Session → Takes only 3 minutes

By application · Europe & Dubai · Online

Included at no extra cost

The Complete Resource Vault — £220 value

Every paid resource in the Vault. Fifteen documents, over 290 pages of frameworks, benchmarks, and templates. Delivered immediately on session booking.

Also included

Competitor Intelligence Dossier

A private brief on your top 3 competitors — prepared before your session.

Exclusive to the session

Three AI Playbooks — Claude × Paid Growth

A private set of practical playbooks on integrating Claude into the modern paid growth stack — covering Meta workflows, social media engagement, and AI agents for LinkedIn and Instagram. Available only with the diagnostic session, not sold publicly.

Already invested in the Vault?

£100 credited toward your session

Prior Vault purchasers pay £700 for the session — your Vault investment is partially credited against the booking, provided the session is booked within 3 months of Vault purchase.

◆ Your protection

The No-Risk Guarantee

If by minute 60 you don't believe the work has been worth £800, say so before we end the call and I'll refund you in full. You keep the Complete Resource Vault you received on booking. No questions, no defence required.

The Resource Vault

A library for founders
serious about paid growth.

Fifteen practitioner-built resources drawn directly from the methodology behind the private sessions. Two are free. Thirteen are available individually — or together as the complete Vault for a single deliberate price. The full Vault is also included at no additional cost with every private diagnostic session.

The Complete Vault

Thirteen paid resources. One price — or free with your session.

The full decision library — every framework, checklist, benchmark, and psychological tool used inside the private sessions. Acquire the thirteen paid resources separately for £450, or the complete Vault in one. Included at no additional cost with every private diagnostic session — and Vault purchasers receive £100 off the session when booked within 3 months.

A concession of £230 · Included free with the £800 session
Individually £450
£220
Acquire the Vault →
PDF · Free Free

The Paid Ads Audit Checklist

The exact 27-point checklist run before every private audit — campaign structure, creative, audience logic, funnel behaviour.

Learn more →
PDF · Free Free

Consumer Psychology Primer for D2C

The foundational principles from behavioural science that determine whether your audience scrolls, stalls, or buys. Written for founders, not academics.

Learn more →

Most founders who acquire the Vault request a private session within 30 days — because the frameworks make visible exactly how much is being left on the table. The £220 is rarely the final investment.

Qualification

The session is deliberately narrow.

Built for a specific kind of founder. If that isn't you, the Vault above is the right starting point.

◆  This is for you if —

  • →You spend £5k–£50k+ monthly on paid media (Meta, Google, TikTok, or Snapchat)
  • →Performance has plateaued, become inconsistent, or is no longer predictable
  • →You are uncertain what to address first before scaling further
  • →You want a rigorous second opinion before committing additional budget
  • →You are about to engage an agency and want clarity on what to demand

◇  This is not for you if —

  • ✕You have not yet begun running paid campaigns
  • ✕You are looking for account management rather than diagnosis
  • ✕You want generic tactics, templates, or tips
  • ✕You want validation of existing decisions, not honest assessment

Selected Results

The numbers, without the marketing.

What follows is drawn directly from live ad accounts — with client identifiers removed and figures generalised to protect commercial confidence. Every number is real. Every number has been produced under management. Verification available on request during the diagnostic session.

8×+ Peak Purchase ROAS
D2C e-commerce
13,000+ Purchases driven
across campaigns managed
£0.01 Lowest cost per
landing page view
£100k+ Ad spend
managed to date

Selected campaign performance, anonymised

Drawn from live ad accounts across multiple D2C engagements. Campaign identifiers, client names, and exact spend figures have been rounded and generalised. Performance figures are reported as they appeared in-platform.

Campaign Type Spend Range Primary Result Platform Reported
D2C e-commerce · purchase£9,000 – £9,500Purchase ROAS15.30×
D2C e-commerce · purchase£5,500 – £6,000Purchase ROAS8.86×
D2C e-commerce · purchase£5,000 – £5,500Purchase ROAS4.97×
D2C e-commerce · purchase£5,500 – £6,500Purchase ROAS4.75×
D2C e-commerce · purchase£1,500 – £2,000Purchase ROAS3.58×
D2C e-commerce · purchase£1,000 – £1,500Cost per purchase£0.53
D2C e-commerce · purchase£800 – £1,000Cost per purchase£0.61
Lead generation · cold prospecting£600 – £700Cost per lead£0.07
Lead generation · cold prospecting£450 – £550Cost per lead£0.08
D2C traffic · landing page views£5,500 – £6,000Cost per LPV£0.02
D2C creative · CTR-optimised£400 – £500Link CTR7.21%
D2C creative · CTR-optimised£400 – £500Link CTR5.86%
◆ A note on transparency. These figures are generalised to protect client confidentiality. Full verification — including live ads manager views, unredacted campaign data, and attribution methodology — is available during the private diagnostic session under mutual NDA. Platform-reported figures reflect Meta's own attribution model; true blended MER may differ. Treat every figure as a ceiling, not a promise.

The Specialist

M. P. S. Singh

I work privately with D2C founders who are already investing in paid growth — and getting less from it than they should. My methodology sits at the intersection of performance data and consumer psychology, two disciplines most practitioners treat as separate, and where the real constraints tend to live.

Most practitioners optimise within the system. I interrogate the system itself. That distinction is what produces outcomes like a peak 8× ROAS delivered through this methodology — not through a single tactic, but through identifying the primary constraint and rebuilding outward from it.

I work across Meta, Google, TikTok, and Snapchat, with founders based in Europe and Dubai who treat their ad spend as a serious, measurable investment. The private practice is intentionally small — no more than five sessions each month — to protect the depth of attention each one receives.

At a Glance
Peak ROAS DeliveredD2C engagement
8×
CPL ReductionAfter full account restructure
↓40%
Channels CoveredMeta · Google · TikTok · Snapchat
Four
Sessions AcceptedPer calendar month
5

One Result · Told Properly

What the 8× ROAS actually looked like

A niche skincare brand for sensitive skin came in spending mid-five-figures a month on paid ads, with ROAS sitting between 2× and 3×. They had spent two years assuming the problem was creative — testing new hooks, new formats, new angles, watching it not work. The session identified a structural problem in their funnel they had been mis-attributing to creative the entire time.

Within a quarter of implementing the three changes in the Execution Dossier, ROAS had reached 8× at comparable spend. The creative work they'd been doing for two years was fine; the funnel underneath it had been quietly leaking the gains.

One specific outcome. Five sessions per month means I cannot promise this for every account — but I can promise that whatever your single structural problem is, identifying it is what the session exists to do.

Every week you don't know
what's broken is a week
you're paying for it.

A single private session. A specialist's diagnosis. A full execution dossier within two business days. A competitor brief your competitors don't know exists.

Request the Diagnostic — £800 Takes only 3 minutes

By Application  ·  Five Sessions a Month  ·  Europe & Dubai