By Application · Five Sessions Each Month
Most D2C brands don't have
an ads problem.
They have a diagnosis problem.
A private, one-on-one diagnostic for founders already past proof-of-concept — combining performance data with consumer psychology to find exactly what's limiting your growth, before you commit another pound to the wrong system.
What changes in 60 minutes
Before the session
You're spending real money on paid ads. Some weeks the numbers look fine; some weeks they don't. You're hearing five different opinions from agencies, podcasts, and Twitter — and you can't tell which one applies to your account. You're acting on instinct because there isn't time to act any other way.
After the session
You know the one structural change that matters most this quarter, why it matters, and how to implement it. You have a written diagnosis you can return to. A 90-day plan with three prioritised changes. You stop guessing.
The Difference
Why most paid growth advice
doesn't move the needle
Agencies execute. Consultants advise. Neither pauses to ask why the system is underperforming in the first place. The diagnostic sits precisely where that question lives — at the intersection of performance data and how buyers actually think, decide, and convert.
Reading Data as Symptoms
ROAS, CPL, CTR — most founders read these as outcomes. I read them as symptoms. Every underperforming account carries a pattern. The diagnostic surfaces it before you spend more trying to outrun it.
Consumer Psychology as Lever
Performance data tells you what is happening. Consumer psychology explains why. Whether your creative stops the scroll, whether your offer triggers action, whether your funnel removes hesitation or deepens it — this is where the real constraint almost always lives.
The Single Primary Constraint
Most accounts have one primary constraint. Fix the wrong thing first and you scale the problem. The diagnostic identifies the single highest-leverage intervention — and the order in which everything else should follow.
Clarity You Can Execute From
Not observations. Not a strategy deck. A prioritised, sequenced action plan — delivered in writing within two business days. Your team executes directly from it. No interpretation required.
What You're Booking
The session is not a 60-minute call.
It is a three-touchpoint engagement with you and your account — before, during, and after the live diagnostic.
Preparation that respects your time
By the time we meet, your account has already been read. Public-facing signals, your Meta Ad Library presence, your offer structure, your funnel — reviewed and synthesised into a Pre-Session Brief and Competitor Dossier sent to you ahead of the call.
You won't spend the first twenty minutes explaining your business. We begin with my reading and refine it together.
Work, not advice
The session is screen-shared and live. We open your Meta and Google accounts together. Real campaigns, real numbers, specific observations — no slide deck, no generic framework.
By minute 60 you will know the single structural change that matters most this quarter — and have the evidence to back it.
A document that holds
Within two business days you receive the Execution Dossier. Three prioritised changes, each with implementation steps, KPIs, expected impact range, and the common failure mode to avoid.
You have 48 hours to ask any clarifying questions. Thirty days later, a brief check-in — what's been implemented, what stuck, what didn't.
The Private Session
D2C Paid Growth Diagnostic
A single, deliberate engagement to identify exactly what is limiting your paid growth — conducted with the rigour of a specialist, not the assumptions of an agency. Reserved for founders who treat ad spend as an investment, not an expense.
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Pre-Session Intelligence Brief You complete a confidential, structured brief — spend, channels, current performance, creative library, funnel, and known bottlenecks. I review it in advance, alongside your public-facing assets and competitor landscape. When we speak, we start at depth.
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Live Diagnostic — 60 Minutes, One-on-One A structured interrogation of your paid growth system across every channel you run: campaign architecture, creative strategy, audience logic, funnel behaviour. I tell you what the data is actually saying, and what it means.
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The Execution Dossier — Delivered Within Two Business Days Not a summary. A full implementation package, prepared with care, including:
- A step-by-step prioritised action plan, sequenced by impact
- Daily metrics checklist — the exact numbers to monitor, day by day
- A corrective playbook: what to do when each metric underperforms
- The reasoning behind every recommendation, preserved for your team
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Competitor Intelligence Dossier Ahead of the session, a private brief on your top 3 competitors — active creatives, messaging angles, offer structure, funnel approach. You enter the conversation knowing exactly what you're up against.
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30-Day Follow-Up Check-In Thirty days after the session, a brief written check-in — what's been implemented, what's working, what to adjust. The diagnosis doesn't end when the call does.
At £10k/month in spend, a 15% ROAS improvement returns £1,500 every month — and it compounds.
The session recovers its cost within a week.By application · Europe & Dubai · Online
The Complete Resource Vault — £250 value
Every paid resource in the Vault. Thirteen documents, over 290 pages of frameworks, benchmarks, and templates. Delivered immediately on session booking.
Competitor Intelligence Dossier
A private brief on your top 3 competitors — prepared before your session.
Three AI Playbooks — Claude × Paid Growth
A private set of practical playbooks on integrating Claude into the modern paid growth stack — covering Meta workflows, social media engagement, and AI agents for LinkedIn and Instagram. Available only with the diagnostic session, not sold publicly.
£100 credited toward your session
Prior Vault purchasers pay £700 for the session — your Vault investment is partially credited against the booking, provided the session is booked within 3 months of Vault purchase.
The No-Risk Guarantee
If by minute 60 you don't believe the work has been worth £800, say so before we end the call and I'll refund you in full. You keep the Complete Resource Vault you received on booking. No questions, no defence required.
The Resource Vault
A library for founders
serious about paid growth.
Sixteen practitioner-built resources drawn directly from the methodology behind the private sessions. Three are free. Thirteen are available individually — or together as the complete Vault for a single deliberate price. The full Vault is also included at no additional cost with every private diagnostic session.
Three resources, free — to see how the work feels.
No payment, no session required. Enter your email and download three of the Vault's resources right now — including the new neuroscience piece on what actually makes a scroll stop. The download links appear the moment you submit.
- The Paid Ads Audit Checklist — 27-point account review · PDF
- Consumer Psychology Primer for D2C — behavioural foundations · PDF
- The Neuroscience of the Scroll-Stop — attention & the first 0.5 seconds · PDF
You're in. Your three resources are ready below — and a copy is on its way to your inbox.
Qualification
The session is deliberately narrow.
Built for a specific kind of founder. If that isn't you, the Vault above is the right starting point.
◆ This is for you if —
- You spend £5k–£50k+ monthly on paid media (Meta, Google, TikTok, or Snapchat)
- Performance has plateaued, become inconsistent, or is no longer predictable
- You are uncertain what to address first before scaling further
- You want a rigorous second opinion before committing additional budget
- You are about to engage an agency and want clarity on what to demand
◇ This is not for you if —
- You have not yet begun running paid campaigns
- You are looking for account management rather than diagnosis
- You want generic tactics, templates, or tips
- You want validation of existing decisions, not honest assessment
Selected Results
The numbers, without the marketing.
What follows is drawn directly from live ad accounts — with client identifiers removed and figures generalised to protect commercial confidence. Every number is real. Every number has been produced under management. Verification available on request during the diagnostic session.
D2C e-commerce
across campaigns managed
landing page view
managed to date
Selected campaign performance, anonymised
Drawn from live ad accounts across multiple D2C engagements. Campaign identifiers, client names, and exact spend figures have been rounded and generalised. Performance figures are reported as they appeared in-platform.
| Campaign Type | Spend Range | Primary Result | Platform Reported |
|---|---|---|---|
| D2C e-commerce · purchase | £9,000 – £9,500 | Purchase ROAS | 15.30× |
| D2C e-commerce · purchase | £5,500 – £6,000 | Purchase ROAS | 8.86× |
| D2C e-commerce · purchase | £5,000 – £5,500 | Purchase ROAS | 4.97× |
| D2C e-commerce · purchase | £5,500 – £6,500 | Purchase ROAS | 4.75× |
| D2C e-commerce · purchase | £1,500 – £2,000 | Purchase ROAS | 3.58× |
| D2C e-commerce · purchase | £1,000 – £1,500 | Cost per purchase | £0.53 |
| D2C e-commerce · purchase | £800 – £1,000 | Cost per purchase | £0.61 |
| Lead generation · cold prospecting | £600 – £700 | Cost per lead | £0.07 |
| Lead generation · cold prospecting | £450 – £550 | Cost per lead | £0.08 |
| D2C traffic · landing page views | £5,500 – £6,000 | Cost per LPV | £0.02 |
| D2C creative · CTR-optimised | £400 – £500 | Link CTR | 7.21% |
| D2C creative · CTR-optimised | £400 – £500 | Link CTR | 5.86% |
The Specialist
M. P. S. Singh
I work privately with D2C founders who are already investing in paid growth — and getting less from it than they should. My methodology sits at the intersection of performance data and consumer psychology, two disciplines most practitioners treat as separate, and where the real constraints tend to live.
Most practitioners optimise within the system. I interrogate the system itself. That distinction is what produces outcomes like a peak 8× ROAS delivered through this methodology — not through a single tactic, but through identifying the primary constraint and rebuilding outward from it.
I work across Meta, Google, TikTok, and Snapchat, with founders based in Europe and Dubai who treat their ad spend as a serious, measurable investment. The private practice is intentionally small — no more than five sessions each month — to protect the depth of attention each one receives.
Every week you don't know
what's broken is a week
you're paying for it.
A single private session. A specialist's diagnosis. A full execution dossier within two business days. A competitor brief your competitors don't know exists.
By Application · Five Sessions a Month · Europe & Dubai